An Enterprise Search-based new Internet Portal for Union Investment
“Thanks to intergator clients and prospects can quickly and easily find information and documents on our website.“
Manuela Kreiter | Digital Distribution Channels/ Online-Marketing & Information Portals
As a subsidiary of the Union Investment Group, the Union Investment Private Funds Ltd issues mutual funds for private customers. Resulting from a revision of its internet portal, customers and visitors benefit from now on from the new and modern online presentation of Union Investment Privatfonds GmbH (Union Investment Private Funds Ltd.).
As part of the process of reworking the website it became obvious that in addition to an overhaul of navigation and content structure of their internet portal there was also the need for a modern search solution. For the search it was required that it could be expanded onto multiple portals, thus guaranteeing that other portals could also use the new search function.
Furthermore, the following features were identified as important for the new website search:
- Ease of use
- Clear presentation of search results
- Modern design
- Fast performance
- Search functions permitting a fuzzy search, e.g., „Did you mean“ or a contextual search
- Filtering for various facets: category, period of time, type of file etc.
- Reporting functions
As one of Germany’s leading Enterprise Search vendor, interface projects GmbH was chosen as the service provider to realize the project due to the high semantic capabilities of its product intergator. Thus, the new search function was successfully implemented onto Union Investment’s website https://www.union-investment.de.
The revised modern and user-friendly online presentation provides to potential and existing customers an easy access to needs-based information. This is supplemented by a central search for the entire website or within distinct areas (download, FAQ, funds search, dictionary search). Through these means Union Investment furthermore supports cooperative partner banks: Customers and prospective buyers are able to find information much faster and take a look at it prior to a consultation.
The usability of the search has been designed for mobile devices (smart phones and tablets) as well as for desktops. The design of the content automatically adapts to the screen size of the respective device.
Users can use the intelligent search engine intergator via the magnifying glass icon on the right top of the screen, thus quickly finding all essential information on Union Investment and its products.
- High requirements on semantic processes
- Editorial requirements on the search interface for editors
- Multiple databases for the indexation of content pages and funds‘ information
- Separate searches, for example for documents and forms
- Complex infrastructure
- Hosting via an external service provider
The complete case study of Union Investment can be downloaded here as PDF [244 KB].